IWD logo

Our Product

Displayer logo

  • ACQUA DI PARMA
  • DARPHIN
  • ISSEY MIYAKE
  • MOËT & CHANDON
  • TAG HEUER
  • AGENT PROVOCATEUR
  • DAVIDOFF
  • JTI
  • MONTBLANC
  • THE ART OF SHAVING
  • AHAVA
  • DECLEOR
  • JEAN LOUIS DAVID
  • MORGAN
  • THE BODY SHOP
  • ARAMIS & DF
  • DIESEL
  • JEAN-PAUL GAULTIER
  • MULBERRY
  • THIERRY MUGLER
  • AZZARO
  • DIOR
  • JIL SANDER
  • NESPRESSO
  • TOM FORD
  • BACCARAT
  • DOM PERIGNON
  • JIMMY CHOO
  • NESTLE
  • TRUSSARDI
  • BALENCIAGA
  • DOM RUINART
  • KENZO
  • NUTELLA
  • TUMI
  • BAT
  • DR BRANDT
  • KERASTASE
  • NUTRICIA
  • URIAGE
  • BENEFIT
  • EMANUEL UNGARO
  • KIEHL'S
  • NUXE
  • VAN CLEEF & ARPELS
  • BILLABONG
  • ERMENEGILDO ZEGNA
  • KINDER
  • PARKER
  • VERA WANG
  • BIOTHERM
  • ST DUPONT
  • L’OCCITANE
  • PAUL SMITH
  • VERSACE
  • BOUCHERON
  • ESTEE LAUDER
  • LA PRAIRIE
  • PHILOSOPHY
  • VERTU
  • BOTTEGA VENETA
  • FERRERO
  • LA ROCHE POSAY
  • PORSCHE DESIGN
  • VEUVE CLIQUOT
  • BVLGARI
  • FRESH
  • LACOSTE
  • RALPH LAUREN
  • VICHY
  • BURBERRY
  • GEMEY MAYBELLINE
  • LANCÔME
  • REDKEN
  • VIKTOR & ROLF
  • CACHAREL
  • GIORGIO ARMANI
  • LANVIN
  • ROGER & GALLET
  • WATERMAN
  • CALVIN KLEIN
  • GIVENCHY
  • LOLITA LEMPICKA
  • SALVATORE FERRAGAMO
  • YVES SAINT LAURENT
  • CARITA
  • GLENMORANGIE
  • LOEWE
  • SANOFLORE
  • CARTIER
  • GUERLAIN
  • L'OREAL PARIS
  • SHISEIDO
  • CERRUTI
  • HAVAIANAS
  • L'OREAL PROFESSIONEL
  • SHU UEMURA
  • CHAUMET
  • H2O+
  • LUXOTTICA
  • SISLEY
  • CHLOE
  • HELENA RUBINSTEIN
  • MAKE UP FOR EVER
  • SKINCEUTICALS
  • CHOPARD
  • HENNESSY
  • MARC JACOBS
  • SMASHBOX
  • CLARINS
  • HERMES PARFUMS
  • MATRIX
  • STELLA MCCARTNEY
  • CLINIQUE
  • IMPERIAL TOBACCO
  • MELVITA
  • SWAROVSKI

Customers

Displayer logo
Displayer Displayer logo 4.5 5 24 reviews 20 counts
+ 250 brands       + 4000 users       13 areas
beauty – spirits – tobacco – crystal – fashion – watches – jewelery
consumer electronics – confectionery – footwear – leather goods – eyewear

AGENT PROVOCATEUR

Audrey Caillette, Brand Manager

“One of the fastest, the most interactive and intuitive merchandising software, a true- to-life execution. THE answer to the demand of the luxury business in merchandising...”

BILLABONG

Olivier Buffalo Cuissot, Retail Brand Manager - Billabong

“The Displayer has allowed us to set up a decision-making platform where every actor of the company can retrieve, analyze and act upon readily available market information. Our architects, designers, as well as our retail purchasing and marketing departments work with it on live sales data... The marketing department uses it to validate its strategy... the chain of information is clarified and we don’t waste time. And what an easy merchandising software to use!”

CARITA

Marina Das Neves, Project Manager

“Highly effective merchandising software, quick (swift) and user friendly. IWD provides complete backup with solution to all our needs. !!”

CLARINS

Elodie Julita, International Merchandising - Trade Project Manager

“The Displayer: a great merchandising software with a great team. The must have in your merchandising tools!”

DR BRANDT

Preeti Santdasani, Creative Marketing Coordinator

“Displayer is incredibly user-friendly and accurate for merchandising, creating planograms has become a quick and easy task. The simplicity and efficiency of Displayer along with the proficiency of project managers makes it an absolute pleasure to work with IWD”

GEMEY MAYBELLINE

Alexandra Legueil, Merchandising Director / Trade Marketing

“A clever merchandising software; both handy and user friendly which allows you to generate realistic, pleasing layouts which are easy to create and manipulate. You soon become addicted!”

GIVENCHY

Mélanie Choullier, Merchandising Project Manager

“Thanks to Displayer, it has now become much easier and far quicker to create our planograms. All of our branches around the world have taken to it with great enthousiasm and use it regularly.”

GUERLAIN

Alice Bounphane, POSM Market coordination project leader

“Giving the best, producing high quality creations, always listening to client's needs, these are words to describe IWD's ways of working. The Displayer has become an essential tool which adapts to specific demands. Being able to share information in a working relationship based on trust is essential in an ever changing field.”

H2O+

Bill Colli, Sr. Vice President, Sales & Marketing

“The Displayer software is a modern, innovative and efficient way to bring consistency to any brand’s merchandising efforts. As a Global brand, operating in 31 countries and in a multitude of environments, we are able to easily bring consistency around the world... now if the Displayer merchandising software could do the actual physical merchandising, then we really would be set! Kudos to the great IWD team as well.”

KIEHL'S

Stefani Zapanta, Director of Merchandising

“The IWD merchandising software is not only simple to use, but a huge time saver as well. What could take hours to create in other merchandising software now takes minutes and looks better! Between the amazing results and extreme professionalism of the IWD staff the experience has been more than positive and I would recommend this merchandising software over any other!”

L’OCCITANE

Adeline Çabale, Merchandising department

“Thanks to the Displayer merchandising software, I save an enormous amount of time when I create planograms.The user friendliness of this software has been noticed by all our outlets.The informative and easy to understand software makes us feel like navigating. The online platform permits me to share information with my colleagues who are far away.”

LA PRAIRIE

Katja Kwasnitza, International Merchandising Manager

“Professional, efficient, quick - these guys are just good !!!”

LA ROCHE POSAY

Tristan Ehringer, Category Manager

“I've been working for two years now on a development program for 5 brands spanning 15 countries for Cosmetique active. The Displayer merchandising software is quite simply the only one available which can answer all my needs. Thanks to the software, I am now able to manage a team who uses the Displayer.”

LOLITA LEMPICKA

Marine Molin, Trade Product Manager

“Saves time, useful and an irreplacable merchandising software.”

MELVITA

Laurence LePrince, Merchandising International Manager

“Our retailers and partners are often impressed by the quality and accuracy of this merchandising software, it is a great help that enables the brand and our partners to grow professionally together. Thanks to the Displayer and its planogram feature, we were able to implement new changes, which greatly helped improve our sales performance.”

MORGAN

Carole Buchmuller, Marketing dept

“Thanks to IWD merchandising software, our brands can easily create planograms all over the world.”

REDKEN

Kenisha West, Merchandising Associate

“IWD merchandising software is a very valuable tool and incredibly user-friendly. The customizable functionalities are designed to suit any business needs and make retail planning unbelievably easy!”

SALVATORE FERRAGAMO

Egle Toia, Global Operations Marketing Assistant

“A perfect merchandising software to exchange ideas with all partners and competitors. ”

SISLEY

Bénédicte Chaussois, International Merchandising Manager

“After a short time getting used to it, I'm addicted: I can't do without the Displayer merchandising software...”

SKINCEUTICALS

Tristan Ehringer, Category Manager

“I am working with collaborators who share my vision of excellence and help me to set it up every day in a trustworthy environment. There are sometimes in your professionnal life amazing meetings that push you to undertake more and more. My meeting with IWD was one of those.”

VICHY

Tristan Ehringer, Category Manager

“IWD is first and foremost a team. It's great working with pleasant people who are motivated and serious about giving the best. The IWD spirit is guided by the directors who are both talented and friendly. IWD has a style of its own. It is ergonomic, ingenious and solid at the same time.”

YVES SAINT LAURENT

Marie Lhopiteau, Project manager Merchandising/Communication

“A real Partnership!”


Quotes

IWD logo
Gabriel Becker /
Gabriel Becker
Nicolas Martin
Nicolas Martin

At the end of the last century, Nicolas and Gabriel decided to open up shop. “Running a business and have fun doing it is what we wanted to do”, said Gabriel.

“My Gran Pappy manufactured hammers,” recalls Nicolas, and Pappy told me his secret of doing business - “I listen to my customers when they tell me how to make a better hammer”. But instead of hammers, Nicolas and Gabriel started what is now known today as IWD – a 21st century image company that makes software.

Applying Pappy’s old-fashioned business values to the new-fangled web culture of community and shared business behavior, IWD’s software, displayer, is not designed for the specific needs of each of their clients. Rather, it constantly evolves with the best solutions to the problems of each client so that these solutions are solutions for all of their clients. And that’s good business for everybody.

IWD is creative in its own domain – the design of its software. IWD works hard to simplify its software in functionality, feel, look and ease of use – which all help their clients to better communicate what they do, to enjoy doing it and to have more time to work hard on what’s important to them.

IWD helps their clients to make their visual merchandising communication as effective as possible - but they don’t tell them how to do their job. Or like Nicolas’ Pappy used to say, “I might make hammers - but I never tell them where to put the nail.” Pappy was ahead of his time.

Displayer logo
tailor - made for everybody

Our story

IWD logo

Eiffel tower

Paris

5 passage du Mont Cenis
75018 Paris, France [map]
Tel: 01 42 05 03 62
Fax: 01 42 05 09 45

Eiffel tower

New York

20 W 20th Street, Suite 900
New York, NY 10011 USA [map]
Tel: +1 212 352 2971



Where we are